5 Factors to Consider When Choosing Mobile User Engagement Platforms

Each day, the mobile app market evolves and changes. This makes mobile app developers learn the art of pivoting fast due to new upgrades and technologies emerging. This is why choosing the best mobile engagement platform is critical to your mobile app success.

When you’re shopping around for the best mobile engagement platform, here are five factors you should keep in mind.

1)Real-Time Matters

We need relevant information fast. In fact, information from five seconds ago may no longer apply. Real-time data and information are critical in measuring user behavior so you can design experiences that engage users and are relevant to them.

The mobile moment is here one second and gone the next. Take advantage of user information the first second it’s available.

2)Utilize User Segmentation

Segment your users so you’re not spamming unsuspecting users with irrelevant content. Two important details to know for segmentation:

  • Completeness – every piece of data stored on a user’s profile can be segmented. This includes demographics, location, transactions, or time spent in an activity.
  • Interactivity – segmentation tools respond fast with results within seconds or less after a query.

These details encourage you to explore and develop better user segments. When you develop better segments, you’ll engage your users in timely, personal, and relevant ways.

3)Automatic Notifications Based on User Action (or In-Action)

You may send an auto email a day following an action, but sending a mobile notification a day later is irrelevant. You may lose to the competition.

Notifications or messages should be immediate and based on user action. This includes user in-action such as failing to buy an item in their shopping cart.

Example: User action triggering messages for a restaurant listing and reviewing app:

  • Message thanks user within seconds of rating a restaurant.
  • By the 10th review, user receives a loyalty reward or relevant coupon to a restaurant.

Example: User in-action triggering messages for an e-commerce app:

  • Send a push notification with a discount coupon when a user adds an item to their cart but doesn’t buy within 20 minutes.
  • Email or send a push notification to new users who search within the app three times but doesn’t add anything to their cart within 20 minutes.

Experiment with these triggers to improve app usage over time.

The Power of Future Notifications

Perhaps you want to send a message to a user for a future event. Future notifications serve as a valuable reminder for users.

For example, when a user books a flight, you want a message sent to the user two days in advance reminding them to check-in for their flight.

Or, if a user buys movie tickets in advance, a push notification will remind them of their upcoming movie a few hours before the start time. This may include a discount coupon for a restaurant in the area. You could also send a notification shortly after the movie to get a quick review.

Get Personal with Personalized Messaging

People want to be known. They like it when you use their name and cater to their likes and dislikes. Personalized messages are a powerful force to connect with your audience on a deeper level.

The depth of personalization can vary. For example:

  • First name: Hi Charity!
  • Names and images of products viewed: The North Face Venture Fastpack Jacket you added to your cart is now on sale.
  • Specific reviews: Share your restaurant review for Urban Farmer in Portland, Oregon with your friends on Facebook or Twitter.

If you’re utilizing these tools, you’re well on your way to engaging users!

About the Author
To know more about mobile engagement platform, visit: https://clevertap.com


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